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An online acquisition campaign
Historically Accor Hotels have attracted a mainly French-speaking reader community for their e-newsletters. In order to boost the number of Dutch-speaking subscribers – target: 10,000 - we set up a campaign site to recruit new subscribers with a competition to win free stays at an Accor Hotel of the player’s choice.
We succeeded in surpassing the initial target with 20%: 12,000 new opt-in subscriptions to the Flemish e-newsletter. |
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