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The Ultimate KMO Makeover
In order to reach SMB managers and decision makers, Microsoft called upon LUON to establish a platform for this specific target group. This resulted in the Ultimate KMO Makeover campaign. The base was an online platform for SMBs to find and exchange information and to build out a network of their own. On their part, Microsoft was able to underline the advantages of an integrated ICT infrastructure. Furthermore, they brought the sponsors forwards as trustworthy partners. To stimulate the dialogue between Microsoft and the entrepreneurs even more, LUON developed a newsletter and the Ultimate KMO Self test.
A big competition between SMBs assisted the launch of this campaign. The contest created a buzz and more than thousand companies within the target group signed up for it.
The numbers don’t lie: the site has nearly 5000 visitors a day who stay around for about 9 minutes on average. Consequently, Microsoft reached no less than 10% of all Belgian SMBs with this campaign. |
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