An online community for healthcare decision makers initiated by Microsoft and built around their Innovation Center.

The site was conceived as an online platform to centralize and optimize general healthcare information and marketing efforts. It was our mission to recruit new members and further develop existing healthcare partners. So we did: in the first weeks after the launch we attracted more than 2100 qualified new members, who also willingly subscribed to our newsletter.

The next phase will focus on generating new leads and detecting new sales opportunities.