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A low budget lead generation campaign with a high return for Netlog
The challenge: reach premium brand marketing directors and motivate them to invest time and resources in their Netlog brand pages.
To obtain necessary visbility and impact, we created a fully personalized large format mailpiece conceived as a birthday calendar crammed with the names of brand friends. The mailpiece brought some stunning figures to the recipients’ attention: number of friends on their Netlog page, page hits, unique visitors and some best practices of other successful brands.
The result? The campaign created high awareness of Netlog’s potential and proved a powerful lead generator for the Netlog account teams. The campaign generated a 84,5% conversion rate and was realised with a mere €105 per acquistion.
This campaign was the winner Cuckoo Awards 2009, Best B2B Campaign |
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