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Sportmax in-store promotion
Dunlop released two new tyres and needed point-of-sale material to advertise them in 23 local markets. They needed to make sure their new products would not be overlooked by potential customers. They needed in-store presence that would stand out from the crowd, something visually appealing for the target group that could be produced in large quantities. They needed something that would utilise their strong brand identity whilst identifying the unique properties of the new product. Something slick and professional.
So that’s just what we gave them.
This campaign won Gold at the 2007 POP Awards for best point of purchase advertising campaign in the category Automotive
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