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www.efmd.org
Objective:
Increase the number of members for EFMD and attract more visitors to EFMD events.
Lead generation: create added value for members (with specific member sections
on the website plus an opportunity for members to promote their cause online).
The aim is to become a portal for anyone involved in management development.
The site is built around the EFMD services and conferences plus an extensive
news section on the broad network of EFMD members.
The existing (static) site was enhanced using a CMS. As a result it became possible for
EFMD employees to do their own updates. It has been built on a transparent structure
that enables members to swiftly locate any info they need about EFMD. Additionally
the site should provide interested parties with just the right info to convince
them to join the EFMDmember network.
> www.efmd.org |
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