|
|
 |
|
|
Christmas marketing campaign
This pan-European project, addressing all Sony opt-in e-mail contacts
ran over 7 weeks in 26 regional markets. The campaign addressed over
1 million European Sony e-contacts, presenting them the full range
of innovative Sony products. This created high interaction and involvement,
which resulted in substantial direct & indirect sales support.
7 consecutive weekly targeted emails were sent out, including test
split-runs and all local adaptations. This campaign offered a strong
brand experience to the customer and generated a substantial return
for Sony.
LUON was in charge of the design and development of all master
versions, and the coordination with all other parties involved in translation,
development of other language versions and broadcasting. |
   |
|
|
|
|
|
