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Becel Omega 3 calculator
Creating awareness in a non-intrusive manner
LUON developed a microsite to support Uniliver's Becel margarine. The main focus is upon the intake of essential Omega 3 oils.
The site includes, amongst other elements, an online calculator inviting visitors to assess their daily intake of essential Omega 3 oils. Thus creating awareness about the topic and about Becel's products in a valuable and interactive manner. Traffic to the microsite is generated via in-store communication
http://www.becel.be/ |
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