|
|
 |
|
|
Thuisdag email campaign
LUON has produced a new email campaign for Belgian state television channel, VRT. Reaching out to fans
of the popular soap Thuis, the email announces VRT's offer of a unique opportunity. The email combines the
key elements of careful audience targeting with relevant content and sharp, eye-catching design.
Building upon LUON's expertise in providing customer-centric solutions, the email campaign aims to adopt a
reader-friendly design. In addition, the content shown is relevant to the identified needs of the customer
(based upon the information they have provided for the database). The easy-to-use layout and navigation encourage
the reader to interact with the various links and articles.
The results speak for themselves: 87% click-through and 29% unique interactors. Targeting + relevant content + sharp design = a winning combination. |
  |
|
|
|
|
|
